CLEVELAND (June 14, 2010) ― Sherwin-Williams celebrates individualism — a trend toward not being trendy at all — through its thoughtfully-selected colormix 2011 collection. Whether it’s a love of antique maps, a fascination with 3D animation or a collection of batik-patterned dresses, design professionals can help their clients embrace their passions and use them to navigate a project’s decorating direction.

“We’ve seen reactions to the economy move from panic to acceptance, if not appreciation, because people are finding they have the opportunity to be true to themselves,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Status is no longer about consumption, it is about personal identity and colormix 2011 evokes that sense of uniqueness.”

The 39 colors selected by Sherwin-Williams color experts for colormix 2011 are grouped into four palettes: Purely Refined, Bold Invention, Restless Nomad and Gentle Medley.

Purely Refined

Like an impeccably tailored suit, the Purely Refined palette is an elegant take on timeless hues in which every perceived imperfection serves a purpose. Pared down blues, lilacs, greens and grays interweave with understated neutrals to give this palette life.

“When we look at what luxury truly means to us now, people are seeing beyond the glitter and glitz that saturated our culture for so long,” Jordan said. “This palette whispers upscale in an effortless manner and looks chic when paired with layers of chunky organic textiles and subtle details.”

John Dumensil, CSI
Architectural Representative
Sherwin Williams
4747 Viewridge Ave; Ste. 106
San Diego, CA 92123
619-665-9341 Cell
858-496-8929 fax